If you are an Amazon seller, you must know how important feedback is. It can impact sales, profits, and Buy Box percentage. The most important factor when it comes to thriving on Amazon is maintaining great seller feedback. To ensure this, you must learn how to handle Amazon Seller Feedback Removal.
There are three types of feedback.
- Positive Feedback: any review with 4 or 5 stars.
- Neutral Feedback: any review with three stars.
- Negative Feedback: any review with less than 3 stars.
Although some feedback is considered neutral, it still damages your account. This is because your seller rating is essentially just the percentage of feedback that is positive for the last 12 months.
You should be aiming for at least a 95% positive feedback ratio.
Amazon states to be in good standing you must have less than a 1% ODR (Order Defect Rate). Order Defect Rate goes up when you receive:
- Service Charge Back Requests (Credit Card Dispute)
- A-Z Guarantee Claim
- Negative Feedback (handling, communication)
There are two proven ways to remove seller feedback.
1. Contacting Amazon to Remove Feedback
If the buyer’s feedback doesn’t follow Amazon’s feedback rules, you can request removal. Feedback that violates their guidelines will be removed by Amazon upon request, allowing the seller to maintain a high feedback rating.
To do this, you must visit Seller Central and open a new support case.
Select Account Settings > Orders > Customer feedback problems.
Comment on why you believe the feedback should be removed, giving some details but keeping it concise — then send the message.
Here are Amazon’s rules about what counts as ineligible feedback:
- Product reviews
- Promotional content
- Obscene or abusive language
- Personal Information
2. Contacting a Customer to Remove Feedback
If you’ve received negative feedback that doesn’t qualify for removal by Amazon, your next step should be reaching out to the buyer.
You need to abide by Amazon’s rules when asking buyers to remove a negative comment. This means you can’t offer them a full refund in exchange for them removing their comment. Sellers shouldn’t pressure buyers into removing feedback. Feedback manipulation, harassment, and quid-pro-quo agreements are all violations of Amazon’s policies.
If you’d like to contact an individual buyer about negative feedback, you’ll need to go to your Feedback Manager page.
The best way to ensure that you keep a high rating as an Amazon seller is to make sure everything is planned and under control. Preventing saves you more time, effort, and headaches.
Here are three things you can do to help reduce negative feedback and product returns:
- Provide better product descriptions and images.
- Ensure you ship your items on time and respond to customers in a timely manner.
- Offer quick and effective customer service.
If you’re ready to get your Amazon’s seller rating up, here at MetsCube we can save you time and money by managing your inventory levels, prepping your products, and shipping them quickly and effectively.